Institutional Sales
Our Institutional Service Pledge:
Institutions exist for their expressed vision and mission distilled into short, mid-term, and long-term goals. The facilities and equipment exist to serve these goals which in turn help to fulfill the mission. This is our philosophy of institutional service: to help institutions achieve their goals by:
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Offering the best state-of-the-art instruments and equipment available within the given resources;
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Providing expert advice based on years of field experience;
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Delivering products and services on-time as promised;
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Building long-term relationships and providing support, training, and service.
Institutional Services
Inventory Assessment
For Colleges and Universities:
As a part of the accreditation renewal process, colleges and universities need to give account of the facilities and musical resources available to students in support of the degree programs. Yamaha Institutional Sales Group (ISG) along with Carlson’s Piano World help our higher educational clients in assessing all of their keyboard instrumental assets at the College of Music or Department along with the performance and recital venue(s). A comprehensive report is generated from this extensive project that will provide a full assessment of the condition of the instrument inventory, along with recommendations for maintenance, acquisition, and rotation of instruments in accordance with the institutional goals assessment and proposal.
Goals Assessment and Proposal
For all institutions:
As proven and trusted advisors to institutions, we are dedicated to consulting with our clients regarding their specific short-term and long-term institutional goals and objectives. We carefully consider their financial constraints and time limitations. With this information, we create tailored proposals for instrument and equipment acquisitions.
On-Site
Demonstration Event
For all institutions:
For institutions exploring a new building or major changes to their existing musical assets, we offer on-site piano demonstration events. Based on the needs and interests of the organization, a tailored presentation will be crafted, and the acoustic, hybrid, and/or digital pianos will be brought to the institution. The comprehensive presentation will be given to the appropriate stakeholders and even an audience. While entertaining, the demonstration will provide the institution with a full view of the capabilities and value the products can bring towards achieving the institution's goals.
Musical Solutions for Every Musical Need:
Through Carlson’s Piano World and Carlson’s Music Center, our institutional clients have access to all Yamaha® acoustic, digital, and hybrid keyboard instruments, rhythm instruments and amplifiers, pro audio, and recording equipment.
Section Title
Higher Education
For higher education, starting at the Fine Arts building, we can fully equip the institution with the finest state-of-the-art solutions in all of these areas on campus:
Fine Arts Facilities
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Piano Practice Rooms - acoustic and hybrid pianos (including Silent pianos).
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Rhythm Section Practice Rooms - acoustic, hybrid, and digital pianos; rhythm instruments and amplifiers, small or portable PA systems.
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Music Classrooms - industry leading piano labs; Silent pianos, strings, drums, and more.
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Recording Studio - hardware and software solutions from Steinberg, Cubase, and Wavelabs; Yamaha® synthesizers, mixing consoles, and studio monitors, OBS-certified live streaming solutions; and Yamaha® pianos with hybrid capabilities.
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Teaching Studios - acoustic, hybrid, and digital pianos; OBS-certified live streaming solutions
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Recital Hall - Yamaha® acoustic grand pianos with digital capabilities for live performance and recording; Disklavier equipped grand pianos for remote masterclasses. (See below)
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Large Ensemble Rooms - acoustic, hybrid, and digital pianos; rhythm instruments; PA systems
Performing Arts Center / Auditorium - pro audio sound reinforcement and monitor systems; Premium Concert Grand pianos from Bosendorfer®, Yamaha®, and Petrof®; Yamaha® acoustic grand pianos with digital capabilities for live performance and recording; Yamaha® stage pianos and synthesizers; rhythm instruments and amplifiers; OBS-certified live streaming solutions
Campus Center / Union / Cafeterias - Disklavier equipped grand and upright pianos; portable and installed PA systems.
Campus Events - portable PA systems; portable live streaming solutions; portable keyboard instruments; rhythm instruments and amplifiers.
Churches
At Carlson’s we have served hundreds of churches and their musical needs since 1948. We have served churches in all worship styles, from traditional to contemporary, mainline to Pentecostal, Catholic to Protestant. For houses of worship, starting in the main worship auditorium, we can equip all areas of the church facility.
Worship Auditoriums - pro audio sound reinforcement and monitor systems; Premium Concert Grand pianos from Bosendorfer®, Yamaha®, and Petrof®; Yamaha® acoustic grand pianos with digital capabilities for live performance and recording; Yamaha® stage pianos and synthesizers; rhythm instruments and amplifiers.
Large Rehearsal Rooms (choir and/or orchestra) - Yamaha® acoustic grand pianos with optional digital capabilities; PA systems; rhythm instruments and amplifiers
Worship Staff Offices - acoustic, hybrid, and digital pianos; Yamaha® synthesizers and portable pianos.
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Pre-production and Recording Studios - hardware and software solutions from Steinberg, Cubase, and Wavelabs; Yamaha® synthesizers, mixing consoles, and studio monitors, OBS-certified live streaming solutions; and Yamaha® pianos with hybrid capabilities.
Live Streaming Production Studio - digital mixing consoles; OBS-certified live streaming solutions
About
My name is Peter Shu
As the Institutional Sales Manager at Carlson’s Piano World in Eden Prairie, I am excited to partner with leaders within educational, religious, non-profit, and for-profit institutions to achieve your goals.
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I look forward to assisting you with your instrument acquisition needs, whether for concert halls, church sanctuaries, classrooms, or studios. I am well-equipped to assess your needs and recommend the best path forward. Here is the experience I bring to you:
24 yrs in higher education as a jazz, piano, and recording arts professor;
30 yrs in general music education as a piano teacher and clinician, both in-person and online, synchronous and asynchronous;
13 yrs in church music as worship director and music pastor;
10 yrs in live and studio audio engineering as technical director and studio owner.
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Our territory covers most of Minnesota and Western Wisconsin (except Duluth and the NE corner of MN), serving colleges and universities, churches, K-12 schools, and senior living facilities. I welcome the opportunity to help you achieve your institutional goals.​
